Why culture pays
Culture is a measurable driver of financial results.
A high‑performing culture is not a “soft” concept. It is a measurable driver of financial results. Decades of rigorous research confirms the culture‑to‑profit connection, and the organizations that outperform their peers are the ones that treat culture as a business driver, not an HR slogan.
When the CEO and executive team practice enlightened self‑interest, investing in a culture that enables people to do their best work, they advance performance and profitability while improving the daily quality of life for employees and their families. It is a rare ethical decision by leadership that serves all stakeholders.
This convergence of dignity and performance is what drives Kevin Kennemer, Founder & Principal Consultant of LifeatWork, to dedicate his career to building workplaces where people and performance thrive together.
Kevin brings more than 30 years of executive‑level experience leading culture, compensation, benefits, and communication strategy inside real organizations, including serving as Chief HR Officer for a company that grew to #5 on Forbes’ list of the largest privately-held U.S. companies, and later leading HR for one of Oklahoma’s largest financial institutions. He founded LifeatWork to bring that same strategic, enterprise‑level approach to leaders who are ready to treat culture as a business strategy, not merely a value statement on a wall in the lobby.
A strong culture reduces the pressure on compensation and benefits to carry the full weight of attraction and retention, and it’s the difference between messages employees simply receive and messages they actually trust.
“The culture of any organization is shaped by the worst behavior their leaders are willing to tolerate.”
School Culture Rewired by Steve Gruenert and Todd Whitaker
“Cultures built on high-trust deliver 3.5x higher stock returns and 5.5x faster revenue growth.”
Culture is not a soft metric. It’s a financial one. (Great Place to Work Institute)
What we do
One strategy for culture, compensation, benefits and communication
Culture
A great culture is your number one advantage, the “secret sauce,” for outperforming your competition. Built on trust, great workplaces drive engagement, retention, and performance.
Learn more →Compensation
Creating a base and incentive compensation structure grounded in market data helps employees understand their pay is competitive, fair, and equitable. This provides the optimal environment to motivate discretionary effort.
Learn more →Benefits
Designing benefits that support the wellbeing of employees and their families while managing cost and complexity is essential. A best‑in‑class benefits program provides peace of mind, allowing people to focus on performance.
Learn more →Communication
Delivering engaging digital and video communications effectively tells the good news about total rewards, keeping internal audiences informed and attracting external talent to your team.
Learn more →The Living Blog · A Blog by Kevin Kennemer
Insights on culture and leadership
Meet the founder
“Culture is a business strategy, not merely a value statement on a wall in the lobby.”
Kevin Kennemer
Founder & Principal Consultant · 30+ years of executive HR leadership
About Kevin →Ready to make culture your strategy?
Skip the forms and gatekeepers. Call or text Kevin Kennemer directly.

